Interbrand

Innovative brand building

Interbrand has been one of the world's leading brand consultancies for over 45 years. This status can be explained in part by the active involvement of clients in projects and the consistent work of the international team to establish brand-building tools that have since become standard within the industry. Interbrand was awarded the title "Red Dot: Agency of the Year 2020" for its continuously outstanding achievements.

Red Dot about Interbrand

The international team of visionaries and achievers at Interbrand is at the forefront of shaping the future of brand development.

Interbrand

Facts and figures

500+

Employees as of 2023

69

Distinctions in the Red Dot Award

1974

Year of foundation

Awarded in

Winning projects 2023

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Moflem Mascot and MofuMofu Mascot Experience

MOFLEM, the new mascot of the Japanese football club Gamba Osaka, boasts a fluffy appearance that strengthens fans' connection to the club. The use of colours further enhances the club brand.

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BUGATTI

The rebranding reflects BUGATTI's intention to move away from the "hyper-car" category in favour of a more holistic luxury experience. This has been achieved in part through the colour tone "BUGATTI Blue" and the revised EB monogram, without losing sight of the brand's origins.

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Bekaert

In a product-focused market, the rebranding by Interbrand uses the custom-designed colour "Bekaert Orange" and a specially developed typography to signal Bekaert's transformation into a brand with a distinctive identity.

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