Red Dot Award: Design Concept

Artificial intelligence

Artificial intelligence in the Red Dot Award: Design Concept

Numerous products that work with artificial intelligence (AI) are already on the market. In the last years, more and more AI-based concepts and products were awarded in the Red Dot Award, too. In 2020, the Red Dot Award: Design Concept stays abreast of changes and introduces a new category for artificial intelligence. Designers are invited to present concepts, prototypes or ready to launch products that are characterised by AI in the award.

Already in the last years, concepts with sophisticated artificial intelligence were awarded in the design competition.


Virtual office assistance

The application “Virtual Personal Assistant” from SAMSUNG can do more than receive and process search queries – it organises schedules, reminds of deadlines, handles repetitive processes like file sharing or device and communication systems set ups and supports the user during his work routine. The usability is easy and convinces with a well designed user interface.


Levelling up in progression

A tennis coach is not available right now? The “Tennis Mat” with artificial intelligence, designed by EMAMIDESIGN, records the impact position and impact force of tennis balls that hit the silicon mat. Visual sensors also record the number of strokes applied. The measurements are automatically transferred to the smartphone, where an app evaluates them and thus shows the where he can improve.


Science fiction at your fingertips

Consisting of elements that could come directly from a science fiction film, the concept “MOTOROiD” by Yamaha Motor shows a motorcycle that enables communication between humans and technic. For example, the motorcycle uses face recognition to interact only with the driver and can react to gestures, biometric data and movement. The unusual concept was awarded with the highest award of the competition, the Red Dot: Luminary, in 2018.

Register products with AI for the award

Until 15 May, concepts and prototypes that are based on artificial intelligence can be registered to the Red Dot Award: Design Concept. Designers, design teams, companies, design studios and universities from all over the world can hand in their projects in 41 further categories.

Registration phases:

Early submission:          2 January – 6 February 2020
Standard submission:    7 February – 25 March 2020
Late submission:           26 March – 15 May 2020