Red Dot: Your expertise is very extensive. How did this come?
Lockwood: Expertise stems from passion. I have this passion for design and if you find out what you stand for and where your passion is and follow that, the expertise comes. It is part of the nature of maturity.
Do you share the opinion that designers should broaden their horizon and look beyond their own nose?
A really nice quote from Will Rogers says: “Even if you are on the right track, you will get run over if you just sit there.” Everybody has to look beyond their own nose and advance themselves.
You are a thought leader in terms of innovation. What developments do you expect for the years to come?
Innovation is corporate quality. It is becoming owned by everybody. Open innovation, collaborative innovation, design innovation, technology innovation – these are shared concepts. Designers need to learn to collaborate with many people across functionally to expand innovation.
“Satisfaction is stagnation and stagnation is regression.” What is your opinion on this wisdom?
The world of design is changing so fast. People will get stagnant if they do not continue to move forward and track with what is happening.
How important is innovation?
Every CEO realises that their companies have to be innovative. The great recession a few years ago was the best thing for design because people realised that just going back to how they were before the recession is not enough. They have to innovate and recreate their companies for the future. It is the lifeline of our business.