On the dot: Winners of Red Dot Award: Communication Design 2018 selected by jury
High quality, well thought through, convincing – these are the projects that fill the jury for the Red Dot Award: Communication Design with enthusiasm. In 2018, designers, agencies and companies from 45 countries entered the competition for the sought-after award. They handed in a total of 8,610 works in the competition. From those submissions, the jury selected the winning designs in 17 categories and thus awarded this year’s best entries from the international communication design and creative scene.
More entries in the Red Dot Award
The Red Dot Award: Communication Design 2018 noted a 7% increase in the number of entries in a year-on-year comparison. Three categories were particularly well represented: “Interface & User Experience Design”, “Spatial Communication” and “Apps” had 44%, 25% and 17% more entries than in 2017 respectively. This year, the participants in the competition came from 45 countries, which is five fewer than in 2017. For the first time, projects were submitted from Egypt, Armenia, Ireland and the United Arab Emirates.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, had the following to say about the recent growth experienced by the competition: “We are delighted that 2018 once again saw more designers and companies find their way to us than in the previous year. The higher number of entries is confirmation for us that we have got lots of things right and proof of the global trust placed in us when it comes to evaluating design. It bears testimony to the quality of the competition and in particular to the status enjoyed by our seal of quality.”
Top individual award won 7 times
All laureates that receive a Red Dot: Best of the Best can hold out hope of also winning the Red Dot: Grand Prix. That’s the highest individual prize in the Red Dot Award: Communication Design and can – but does not have to – be awarded in each of the 17 categories in the competition. In 2018, the Red Dot: Grand Prix was bestowed on just seven works – the best in its category in each case.
These winners will be announced at the award ceremony on 26 October 2018. The Red Dot Gala and Designers’ Night mark the culmination of the competition year, where the world’s creative and design scene converges in Berlin. The roughly 1,400 international guests will also find out which up-and-coming talent has won the Red Dot: Junior Prize with its prize money of 10,000 Euros on that evening. And they will also be present when the Red Dot: Agency of the Year 2018 and the Red Dot: Brand of the Year 2018 are officially honoured.
A stage for outstanding design
All of the winning works – and thus the state of the art in communication design – will be presented during the Designers’ Night in the exhibition “Design on Stage 2018”. Among others, these include “Le Beck’s: The legendary beer can” – a limited edition of the iconic can in the surprising shape of a champagne glass. Serviceplan created the packaging design and secured the Red Dot: Best of the Best title for the agency. Publicis Pixelpark developed the world’s fastest annual report, winning the Red Dot: Best of the Best for this accomplishment. The creative heads at the agency designed a 9.58-second film showing the world’s fastest man, Usain Bolt, running his World Record-breaking race. Matching the claim “Forever Faster”, the 2017 annual report from PUMA is integrated in the clip as an overlay.
“Black Forest – Finally something for the youth” (Schwarzwald – Endlich was für junge Leute) is as creative as it is well designed. The image campaign puts what is perceived as an outdated travel destination in the focus of a young target group in a humorous way and aims to transform perceptions. It was developed by students from DHBW Ravensburg and won a Red Dot: Best of the Best. Translation app “Papago” by IT firm Naver from South Korea also won this award. It supports ten languages, and its intuitive interface also allows children to learn a language in a playful way.