Red Dot Award: Product Design - These are the Winners’ Privileges
Winning the Red Dot opens the doors for manufacturers and designers to a worldwide network and offers exclusive options for communicating their success. The numerous winners’ privileges are the usage of the Red Dot label, the presentation of the product at Red Dot Online, in the Red Dot Design Yearbook, in the Red Dot App as well as at Red Dot 21, and the exhibition of the award-winning products in the Red Dot Design Museum Essen, Germany.
Red Dot winner label
The Red Dot quality seal for good and innovative design is perfectly suited as a marketing tool. It distinguishes the best products of the year from their competitors in the market. This internationally renowned Red Dot label generates attention for award-winning design at first glance – be it on packaging, in advertisements, on websites, at the trade fair stand or in TV commercials. The Red Dot's high recognition value enhances brand awareness and contributes to consumers associating your brand with award-winning design quality.
The volumes “Living”, “Doing” and “Working”, which are published worldwide, document the winners of the Red Dot Award: Product Design and present photographs and background information as well as designer profiles. The Red Dot Design Yearbook is considered a reference work, collector's item and archive of award-winning contemporary design.
Red Dot Design Museum Essen
The best designs of the year are presented in the world’s largest exhibition of contemporary design for one year. The Red Dot Design Museum houses some 2,000 exhibits from 45 nations. The exhibition, which originated in 1955, is visited by approximately 150,000 international visitors annually. In the former boiler house of the Zollverein Coal mine Industrial Complex, a UNESCO World Cultural Heritage Site, which features an exhibition area of about 4,000 square metres, the current product trends are presented in the midst of historical industrial architecture.
Red Dot Online
The digital exhibition is a research tool for designers, manufacturers, the public and media the world over. The winning products are online for at least one year – with high-resolution images, information on the products, designers and manufacturers plus statements by the Red Dot jury. With just one click, visitors are taken to the winners’ websites.
Red Dot App
The Red Dot App presents all award-winners of the Red Dot Award: Product Design, including information on designers and manufacturers. Favourites can be saved instantly, and facts on products and designers can be accessed directly. With the help of the Red Dot Maps function, the user can find local shops in which Red Dot award-winning products are available as well as insider tips for design locations. The App can be downloaded for free.
The digital directory Red Dot 21 offers award-winners a platform where they can show their design accomplishments in a targeted way, while giving consumers, journalists and project planners a comprehensive tool for research and discovery. It represents the whole world of design in one of the most influential Red Dot media for brands, innovations and their makers. Award-winners receive a free account for one year and can edit and update the presentation of their product by themselves.