Red Dot Award: Brands & Communication Design 2019

Creativity in the cultural sector

Theatre, theatre: Communication design in the cultural sector

Especially in the theatrical culture landscape, it is important to incorporate creativity in every presentational element. Not only on the inhouse stage, but also towards the outside, theatres know how to perform. Be it the complete brand design, a repertory season magazine or posters – the jury of the Red Dot Award was convinced by excellent ideas, which were awarded a Red Dot.

Distinctive language in its brand design: Theatre Rotterdam

The brand design of Theatre Rotterdam is focused and elegant: based on the colour range of aubergine, salmon, earth and blue, especially the new logo became the key element of external communication. Conceived by Vruchtflees, the draft is presented to the visitor both online and also offline. The monogram “TR” graces every part of the communication, depending on an inhouse or extern production more or less present.

Expressive poster series

It was the concept of LOOK//one to communicate the broad offering of productions and genres with the poster series “TfN – Theater für Niedersachsen“ in a recognisable and eye-catching way. The logo of TfN, which is visualised in a circle, can be found on every poster with a spotlight function. Furthermore, the background is characterised by strong colours and illustrating elements, forming a collage, expressing the topics of the plays in a minimal but meaningful way.

Generous design of the magazine “b-Nº8“

For the eight times, the Ballett am Rhein Düsseldorf Duisburg published its magazine “b – Nº8 Ballett am Rhein“. Designed by Markwald Neusitzer Identity, the high-quality publication convinced the jury with contemporary typography and generously designed content. In no way design and content are inferior, as the magazine also stands out in terms of content with the portrait of the eminent choreographer Hans van Manen, the interview with Ben J. Riepe and the images of Florian Etti. The issue tells among others of the energy fields between people and their bodies, movement and words, stories and shapes, artists and spectators.

Perspective, composition, and dynamics – the soul of music on paper

The repertory season magazine is the business card of a philharmonic orchestra and gives an outlook on the concert programme of the coming year. The design of the “Spielzeitheft 2018/2019” of the Bielefelder Philharmoniker was the Red Dot Jury worth a Red Dot for its creative way to bring movement and music on paper, for example with the movements while making music with an instrument or the movement of a conductor. This momentum from movement is also visible in the other elements of the brochure. Also the contours of instruments maintain the movement element, which is already taken up on the cover picture with a stylistic hint of the nine archways of the Rudolf-Oetker-Halle. The repertory season magazine was designed by beierarbeit.

Il Barbiere di Siviglia

Pictures say more than a thousand words – just like the simple, but expressive design of the Red Dot-awarded poster “The Barber of Sevilla” of the popular opera by Gioachino Antonio Rossini. The design by Atelier Bundi for the TOBS Theater Orchester Biel Solothurn supports the examination of the play’s content without lots of text. It shows a foaming shaving-brush, which stands symbolically for the deception of the rivals of the slyish main character.

Creative variety on a top level – in the Red Dot Award: Brands & Communication Design

Especially in the cultural sector there is a lot of inspiration, which is shown by these awarded designs. Whether brand design, poster or brochure – independent of the area of activity, designers are currently invited to show their creativity and design know-how at an international level. The registration for the Red Dot Award: Brands & Communication Design 2019 is possible until 28 June. The Red Dot Award offers communication designers and brands alike the possibility to communicate their excellent quality and set themselves apart from the competition with their design.