“Focused on use and function in an uncompromising way”: Blackmagic Industrial Design Team led by Simon Kidd is Red Dot: Design Team of the Year 2016
In 2016, the Red Dot: Design Team of the Year will travel half way around the globe to receive the “Radius” challenge cup in Essen, Germany. Blackmagic Industrial Design Team led by Simon Kidd from Australia is to receive the highest honorary title of the Red Dot Design Award. Over the years, the designers from Down Under have repeatedly convinced the Red Dot jury of their exceptional design quality. This consistent high-level performance will be honoured, when the Blackmagic Industrial Design Team accepts the Red Dot: Design Team of the Year 2016 award on the large opera stage of Essen’s Aalto-Theater during the Red Dot Gala on 4 July 2016.
Cameras and software for many acclaimed Hollywood films
Blackmagic Design is the first Red Dot: Design Team of the Year from Australia. The company has rapidly grown over the last decade to become one of the world’s leading innovators and manufacturers of creative video technology. Dynamically emerging from a tech start-up to become a global industry leader, they produce an end-to-end suite of hardware and software products used in films, television programme, advertisements and news broadcasts around the world. Their cameras and software are used on many acclaimed Hollywood films including The Martian, Mad Max: Fury Road, Furious 7 and Avatar. Blackmagic’s driving philosophy is to foster true creativity by making the highest quality video affordable for everyone. The design team combines this approach with its dedication to innovation, quality and rapid product development, and in this way revolutionises the industry.
Design philosophy that is focused on use and function
Prof. Dr. Peter Zec, founder and president of the Red Dot Award, says, “Simon Kidd’s team has developed a reputation for combining user-centred design with highly innovative engineering to consistently deliver products that not only challenge, but change markets. Their strong product language is backed by a deep-rooted design philosophy that is focused on use and function in an uncompromising way. That makes Blackmagic Design the deserved recipient of the highest Red Dot title in 2016.”
Historic award as acknowledgment of the work done
Simon Kidd, Director of Industrial Design at Blackmagic has built and led the design team since its inception 10 years ago and has become known for ground-breaking, industry-changing designs that have challenged conventional thinking in a traditionally conservative industry: “We are honoured to receive this coveted award and consider it the highest honour in global design. It recognises our unwavering commitment to making the highest quality video affordable for everyone through incredibly well-designed, high quality, innovative products. To be recognised among the top design-led businesses in the world truly endorses this commitment. We are a young company with an evolving design legacy and we consider this historic award to be validation of the work that we have done to date... and inspiration for the team to go forward.”
Top-class titleholders convince with excellent product design
The title of honour „Red Dot: Design Team of the Year“ is not one that can be applied for. Since 1988, the Design Zentrum Nordrhein Westfalen has every year selected a design team that has, over the years, earned a reputation for excellent product design. Past winners include companies such as Mercedes Benz, frogdesign, Audi, Sony, Apple, adidas, LG Electronics, Porsche, Grohe, Veryday and, in 2015, Robert Sachon & Bosch Home Appliances Design Team. Robert Sachon, Head of Design at Bosch Home Appliances, will hand over the “Radius” challenge cup to Simon Kidd at the Red Dot Gala 2016 in Essen.
Festive Gala honoring the winners of the Red Dot Award: Product Design
Traditionally, the Red Dot: Design Team of the Year presents its achievements in a self-designed special exhibition. This is a highlight of the four-week exhibition “Design on Stage – Winners Red Dot Award: Product Design 2016” at the Red Dot Design Museum Essen in Germany. Blackmagic Industrial Design Team led by Simon Kidd will present its achievements in Essen from 4 July, the day of the Red Dot Gala.