Analog is more beautiful: writing instruments between aesthetics and use
In many fields digital communication is dominated by speed and brevity. Every day, millions of people are writing e-mails, short messages, comments or status updates by using keyboards. Increasingly, the act of writing is entirely merged in a cryptic wipe over touch surfaces. In addition, an endless variety of emoticons replaces many words and phrases which transform the Internet into the cave of the present.
Despite this development, the handwriting is not only important on greeting cards but still a part of everyday life and of people. Because in contrast to digital communication, the handwriting is the individual expression of every human being. Moreover, the act of writing promotes a deeper understanding of things, and also expresses feelings and the mood of the writer.
Those who continue to take the time for this form of communication, also want to show that. Therefore, the intersection of quality and good design for stationery and office accessories is becoming increasingly important. For example, the notebook "Leuchtturm1917 - Master Slim Dotted" offers ample space for notes, drawings or documents and the Red Dot jury praised its exclusive paper and appealing colours. With an elegant-looking cover, the “Leitz Style” notebook provides quality and usefulness in the daily business routine.
The pen "e-motion pure black" offers a high typing comfort and is characterised by a minimalist design with a dynamic silhouette. Its aluminium barrel with a guilloche pattern has a pleasantly cool feel and rests comfortably in the hand. Aesthetics and use are also merged with the "senseBag", designed to transport the necessary instruments for drawing, writing or painting – such as markers, pens, brushes and much more. Two varieties of pencil cases accommodate up to 72 elements.
Until 10 Februar 2016, established design luminaries, medium-sized businesses as well as up-and-coming professionals have the opportunity to submit their innovations in the field of stationary to hope for one of the most coveted awards in the world, the Red Dot.
Red Dot Award: Product Design 2016
Regular: until 26 January 2016
Latecomer: 27 January 2016 - 10 February 2016
Jury session: February 2016
Red Dot Gala: 4 July 2016