“Design in the Age of Big Data”: in the Red Dot Design Museum Essen until 2 June
For more than 60 years, the Red Dot Award: Product Design has been offering designers and manufacturers from all over the world a platform for the evaluation of their products. If they are awarded a prize, they profit from increased attention and exclusive opportunities for the communication of their success. One of the so-called “Winners’ Benefits” is the presentation of the awarded objects in exhibitions around the globe. Thus, “Design in the Age of Big Data” shows winning products that illustrate the effects of digitisation on our living environment in the Red Dot Design Museum Essen until 2 June.
“Processing Data” – the black box
Whether processing power, algorithms, data clouds or neuronal networks – in the area “Processing Data”, visitors literally find themselves in a black box. It represents what happens in the inner of the products and what cannot directly be seen by humans – short: big data. The more intelligent and connected the products are, the more processes take place covertly.
“Experiencing” – discovering intelligent products
How does the current status of robotics look like? Which drones were awarded a prize in the Red Dot Award? How do designers succeed in merging reality and the virtual world with the help of augmented reality? Answers to all these questions gives the area “Experiencing”, in which visitors get to know intelligent products and discover at first hand how the digitisation affects our living environment. Thereby, touching and testing these objects and many other exhibits is allowed.
“Homo Ex Data” – a new type of human being
The exhibition concept is based on the article “Homo Ex Data” by Red Dot CEO Professor Dr. Peter Zec, in which he thematises the complex relationship between humans, technology and data streams. He concludes: “After the Homo sapiens and the Homo faber, a new type of human being evolves, the Homo ex data, whose living conditions are determined by the generation and the transfer of data.”