Platform for innovative prototypes and concepts
Recognising the need to acknowledge innovative design concepts, the Red Dot Award: Design Concept has created an unparalleled platform for new ideas, design research projects and prototypes from institutions, companies, design teams and designers. “The Red Dot Award: Design Concept is an indicator for the future of product and communication design – from electric and autonomous driving cars to smart technologies and robotics,” says Professor Dr. Peter Zec. Together with Ken Koo, he welcomed the winners on stage and congratulated them for their great design achievements.
Only 0.7% of all entries awarded with a Red Dot: Best of the Best
With 5,640 entries from 55 countries, the Red Dot Award: Design Concept reached a 19% increase in submissions this year. The jury members selected 333 concepts to be worthy a distinction. 265 projects received a Red Dot, while 28 concepts were awarded an Honourable Mention. Only 40 of the entries, just 0.7% of all submissions, were honoured with the Red Dot: Best of the Best.
Red Dot: Luminary goes to Yamaha Motor
This year, Yamaha Motor was pleased with receiving the Red Dot: Luminary trophy for MOTORiD, an autonomous motorcycle which creates an entirely new mobility experience. The concept could prevail against two other nominees: the lighting concept “SCHOTT LuminaLine” from SCHOTT and the built-in cooktop “Cookacross”, designed by Zaviè Design Studio. “This is a perfect example of cooperation between multiple disciplines of engineering and design where styling is not superimposed to give a better look in order to force marketing or advertising to drive sales. It is an integration of many actuator and sensor interfaces for a fully automated, artificial intelligence-controlled motorcycle,” says Red Dot jury member Professor Axel Thallemer about the winning concept.