On your mark, get set, go: jury tests cars and motorcycles at the airport
While the registration phase of the Red Dot Award: Product Design 2019 is in full swing, the jury is getting ready for a very special mission: In February, the experts will assess the submissions of the category “Automobiles and motorcycles” at the airport in Mülheim (Germany). Thereby, the experts will drive each individual vehicle because when assessing, the aesthetics of the cars is not the only thing they look at. In order to evaluate the design quality professionally, criteria such as degree of innovation, functionality, ergonomics, longevity, peripheral and self-explanatory nature are of equal importance. Thus, the jurors assess the driving experience, they test the multimedia and communication facilities and take a critical look at the interior design. After intensive discussions, the experts take a profound decision on the design quality of the submissions.
Ken Okuyama, jury member and CEO of the design office “KEN OKUYAMA DESIGN”, pursues a slightly different strategy. He notices: “Functionality is probably the most important element of a car design, of any design. But aesthetics, if you don’t get that, you don’t get the emotional kick. And emotionality decides whether the customer buys the product or not.”
Three cars awarded with a Red Dot: Best of the Best in 2018
In 2018, three cars were awarded with a Red Dot: Best of the Best, the highest distinction of the competition. The McLaren 720S, the Ferrari Portofino and the Kia Stinger convinced the jury with its outstanding design quality. “All three of them are completely different. Two are high performance super cars but are from different worlds. There is a wonderful Ferrari, which has the nostalgic sense of Ferrari with it. But then in contrast, there is a brand-new McLaren which feels like a completely different generation of super car. So, they are all very different. They have unique strengths, real quality, in both performance and through design, and real quality in terms of execution of details and delivery of the perfect details that make them work,” summarises Martin Darbyshire.
The McLaren 720S
The doors of the McLaren 720S incorporate a part of the roof and hinge upward and forward
Ken Okuyama and Martin Darbyshire test the driving behaviour of the McLaren 720S
Martin Dabyshire in the McLaren 720S
The muscular rear haunches of the McLaren 720S projecting perfect proportions with fully integrated active aerodynamics
Ken Okuyama in the McLaren 720S
Martin Darbyshire and Ken Okuyama assess the interior
The design of the Ferrari Portofino has picked up on classic GT characteristics and fascinates with a fresh, new design language
Ken Okuyama scrutinises the Ferrari Portofino
The vehicles are driven by the Red Dot Jury on the airport Mülheim
Not only the appearance and the interior count, the driving is tested, too
The Red Dot Jury tests each product according to specific criteria. These include the degree of innovation, functionality, ergonomics, longevity, peripheral and self-explanatory quality
The Kia Stinger
Also in the live test at Mülheim Airport: the Kia Stinger
Registration still possible until 1 February
Who takes home the highest distinction of the competition in the car category in 2019, remains to be seen. Still until 1 February, designers and companies have time to enter their products. Not only automobile manufactures are invited to take part in the Red Dot Award: Product Design. It is open for all kinds of products – from lamps and furniture to fashion accessories to robots, industrial and medical devices.