Red Dot Award: Brands & Communication Design 2020

Put your brand quality to the test!

Have renowned experts confirm the quality of your brand. Then use the internationally recognised Red Dot seal of quality to communicate news of your success in the competition visually on all platforms!

Enter now

Apply now for Red Dot: Brand of the Year

For the second time in a row, the Red Dot Award: Brands & Communication Design is giving companies the opportunity to enter in the running for the distinction “Red Dot: Brand of the Year” in their industry. The Red Dot Jury will also be awarding Red Dot distinctions for convincing performances and Red Dot: Best of the Best awards for outstanding achievements.

As an award winner, you have exclusive use of the Red Dot Label. The winner label, tailored especially to your industry, is well known internationally and represented on all major markets. It also helps to position your brand globally and underscores the quality of your company.

Peter Zec, founder & CEO of Red Dot, about brands

„Only when the communication and the product are in harmony will a brand with increased attention be perceived as genuine and credible and remain in people's memories.“

36 industries to choose from

There are 36 industries in which to apply for the Red Dot Label.

  • Automotive
  • Baby & Children
  • Bathroom & Sanitary
  • Beauty & Care
  • Building & Construction
  • Chemical Industry
  • Commodities
  • Consulting
  • Cultural Institutions
  • Electronics
  • Fashion & Accessories
  • Financial Services
  • Food & Beverage
  • Furniture
  • Gardening
  • Heating & Air Conditioning
  • Household
  • Jewellery
  • Kitchen
  • Lighting
  • Media
  • Medical & Healthcare
  • Office
  • Online Services
  • Outdoor
  • Public Sector
  • Retail
  • Software
  • Sports
  • Tableware
  • Technology
  • Telecommunication
  • Tools
  • Tourism
  • Transportation & Mobility
  • Watches

Awarded brands in 2019

You can find these and more brands in our online exhibition.

Your benefits as a Red Dot laureate:

  • Exclusive use of the Red Dot Label
  • Tribute in front of an international audience at the award ceremony
  • Individual presentation in the Red Dot Yearbook
  • Publication in the online exhibition
  • Presentation of the winners in various exhibitions
  • Visibility through international PR work as well as media partnerships with a strong reach

Registration phases and deadlines

  • Early Bird
    24 February – 18 March 2020

  • Regular
    19 March – 13 May 2020

  • Latecomer
    14 May – 5 June 2020

  • Announcement of results
    July 2020

  • Award ceremony & winners exhibition
    23 October 2020

  • Online publication
    23 October 2020

  • Yearbook publication
    November 2020


Entry fees are charged to take part in the competition. The fees include the logistics, preparation of the information provided, creation of a jury dossier, presentation during the jury session and storage until the winners exhibition (if necessary).

If your entry wins an award, you must order the Winner Package. It includes for example the use of the winner label as well as presentation of your work in the yearbook, online and in winners exhibitions.

Entry fees

Entry fees

Entry phase Registration fees per entry, plus VAT     
Early Bird400 euros
Regular500 euros
Latecomer600 euros
Cost in the event of winning a distinction

Cost in the event of winning a distinction

AwardCosts per award, plus VAT
Red Dot: Brand of the Yearfrom 5.995 euros*
Red Dot: Best of the Bestfrom 5.995 euros*
Red Dotfrom 3.950 euros*


*Costs vary depending on the scope of the presentation in the yearbook and online

» Overview of Winner Package services

How it works – Registration in 6 steps

ContactInformation about registration
Email: cd(at)red-dot.deYou can find detailed information in the Guide to Success.
Tel.: +49 201 30104 49Register now in the My Red Dot portal.
You have questions?You don't want to miss any deadlines?
We will be happy to provide comprehensive advice.Register for the Red Dot Updates.