Red Dot Award: Brands & Communication Design


Under the motto „In search of good design and creativity”, the Red Dot Award: Brands & Communication Design finds the best designed brands and creative projects from designers, agencies and companies from around the globe every year in the areas of “Brands” and “Communication Design”.

About Red Dot Award: Brands & Communication Design

Once a year, agencies, designers and companies from all over the globe are invited to take part in the Red Dot Award: Brands & Communication Design. Companies that want to apply for the distinction “Red Dot: Brand of the Year” in 36 industries can register their integrated brand communication in the “Brands” section of the international competition. In the “Communication Design” section, individual communication projects and creative works are submitted in 17 categories. Furthermore, up-and-coming designers can prove themselves as part of the Red Dot: Junior Award, which is part of the Red Dot Award: Brands & Communication Design. In line with the guiding principle “In search of good design and creativity”, all of the entries are assessed by the Red Dot Jury. The Red Dot Award: Brands & Communication Design came to being in 1993 as “Deutscher Preis für Kommunikationsdesign” (German Prize for Communication Design).

Categories & industries

In order to assess the projects and brands submitted in a differentiated and professional manner that recognises their diversity, there are the sections of “Brands” and “Communication Design” for participating in the Red Dot Award: Brands & Communication Design. They are further subdivided into various categories and industries.

Red Dot Jury

The Red Dot Jury comprises around 25 international experts. They discuss and evaluate each entry individually, live and on site.


Get an insight into the meeting of the jury in 2018:

Judging Criteria

The competition entries are assessed individually and with regard to their design and creative performance. During the evaluation, various criteria are taken into account. They vary depending on the type of project and brand and provide a framework for orientation. It is filled in individually by each juror according to his or her expertise and socio-cultural background.

Judging criteria in the field of “Communication Design”:

  • Idea: originality and creativity
  • From: design quality and innovation
  • Impact: comprehensibility and emotional significance

Judging criteria in the field of “Brands”:

  • Idea: vision and brand values
  • From: design and brand communication
  • Impact: brand identity and differentiation


After intensive discussions, the jury awards the Red Dot quality seal only to communications projects and brands which win them over. The experts award the prizes “Red Dot”, “Red Dot: Best of the Best”, “Red Dot: Grand Prix”, “Red Dot: Brand of the Year” and “Red Dot: Junior Prize”.

Red Dot: Agency of the Year

No agency can apply for the honorary title “Red Dot: Agency of the Year”. It is a single distinction which stands out from all awards and pays tribute to an agency that has produced above-average design achievements.

Red Dot: Junior Award

The Red Dot: Junior Award is part of the Red Dot Award: Brands & Communication Design. This competition is intended for apprentices, students and young professionals up to two years post-graduation. By submitting the respective training certificate, they can participate in the “Communication Design” section of the competition with their projects – which were realised in the framework of their studies or apprenticeship or afterwards as a commissioned piece of work – and receive a 10% discount on the registration fee and a 20% discount on the Winner Package. The Red Dot: Junior Prize, endowed with 10,000 Euros, honours the best piece of work by a young designer. The aim of the award is to provide the up-and-coming talents with a successful start in the design business and to facilitate access to the industry and to agencies.

Red Dot: Junior Prize 2018

Design: Tom Hegen, Munich, Germany
University: HTWG Konstanz University of Applied Sciences, Konstanz, Germany

Stay up to date

Register here to receive regular information on the Red Dot Award: Brands & Communication Design. You will receive, for example, deadline reminders on the current competition.


For questions and remarks, please feel free to contact us:

Red Dot Team
Tel.: +49 201 30104 49
E-mail: cd(at)

An overview of all contact persons of the Red Dot Design Award can be found here.