Red Dot Award: Brands & Communication Design


The Red Dot Award: Brands & Communication Design recognises the best brands and creative works of the year.

This year’s entries will be assessed online. Please note the changed rules for submission to certain categories. You can find more information in the Guides to Success.

About the Red Dot Award: Brands & Communication Design

Once a year, agencies, designers and companies from all over the globe are invited to take part in the Red Dot Award: Brands & Communication Design. In the ‘Brands’ section, companies can choose from 36 industries to be in with a chance of winning the title of “Red Dot: Brand of the Year”. The ‘Communication Design’ section offers a choice of 17 categories when entering individual communication projects and creative works. Young designers have the opportunity to prove themselves as part of the Red Dot: Junior Award. All of the entries are assessed by the Red Dot Jury in line with the guiding principle “In search of good design and creativity”. Award-winning brands and projects can use the internationally renowned Red Dot Label and also have access to further benefits.

Categories & industries

In order to assess the projects and brands submitted in a differentiated and professional manner that recognises their diversity, there are the sections of “Brands” and “Communication Design” for participating in the Red Dot Award: Brands & Communication Design. They are further subdivided into various categories and industries.

Red Dot Jury

Due to the current situation, this year the submissions will be assessed online.

The Red Dot Jury comprises 24 international experts.


Get an insight into the meeting of the jury in 2019:

Judging Criteria

The competition entries are assessed individually and with regard to their design and creative performance. During the evaluation, various criteria are taken into account. They vary depending on the type of project and brand and provide a framework for orientation. It is filled in individually by each juror according to his or her expertise and socio-cultural background.

Judging criteria in the field of “Communication Design”:

  • Idea: originality and creativity
  • From: design quality and innovation
  • Impact: comprehensibility and emotional significance

Judging criteria in the field of “Brands”:

  • Idea: vision and brand values
  • From: design and brand communication
  • Impact: brand identity and differentiation


After intensive discussions, the jury awards the Red Dot quality seal only to communications projects and brands which win them over. The experts award the prizes “Red Dot”, “Red Dot: Best of the Best”, “Red Dot: Grand Prix”, “Red Dot: Brand of the Year” and “Red Dot: Junior Prize”.

Red Dot: Agency of the Year

The title of honour “Red Dot: Agency of the Year” is awarded annually to an agency that has won over the jurors for the Red Dot Award with its outstanding design quality. The agency has demonstrated above-average design achievements either in the current competition or over a period of several years. The title is conferred at the Red Dot Gala in Berlin and marks the high point of the award ceremony.

Red Dot: Junior Award

The Red Dot: Junior Award is part of the Red Dot Award: Brands & Communication Design. This competition is intended for apprentices, students and young professionals up to two years post-graduation. By submitting the respective training certificate, they can participate in the “Communication Design” section of the competition with their projects – which were realised in the framework of their studies or apprenticeship or afterwards as a commissioned piece of work – and receive a 10% discount on the registration fee and a 20% discount on the Winner Package. The Red Dot: Junior Prize, endowed with 10,000 Euros, honours the best piece of work by a young designer. The aim of the award is to provide the up-and-coming talents with a successful start in the design business and to facilitate access to the industry and to agencies.

Red Dot: Junior Prize 2019

Design: Edward Lau, LASALLE College of the Arts
University: LASALLE College of the Arts, Singapore

Stay up to date

Register here to receive regular information on the Red Dot Award: Brands & Communication Design. You will receive, for example, deadline reminders on the current competition.


For questions and remarks, please feel free to contact us:


Red Dot Team
Red Dot Award: Brands & Communication Design
+49 201 838885–49

An overview of all contact persons of the Red Dot Design Award can be found here.