Red Dot Award: Communication Design


In order to assess the works and projects submitted in a differentiated and professional manner that recognises their diversity, there are various categories for participating in the Red Dot Award: Communication Design.


1. Corporate Design & Identity

E.g. Corporate Design, Corporate Design Guide, Corporate Promotional Items

2. Brand Design & Identity

E.g. Brand Book, Brand Design, Brand Promotion, Brand Stationery

3. Advertising

E.g. Digital Campaigns, Direct Marketing, Image Campaigns, Integrated Campaigns

4. Packaging Design

E.g. Beauty & Care, Beverage, CDs & LPs, Fashion

5. Publishing & Print Media

E.g. Books, Brochures, Calendars, Cards & Flyers

6. Annual Reports

E.g. Digital Reports, Print Reports

7. Typography

E.g. Brochures & Catalogues, Books & Covers, Film Titles, Information Systems

8. Illustrations

E.g. Advertising Illustrations, Cover Illustrations, Editorial Illustrations

9. Posters

E.g. Art Posters, Events & Exhibitions, Infographic Posters, Poster Series

10. Spatial Communication

E.g. Event Design, Exhibition Design, Facade Design, Information Design

11. Fair Stands

E.g. Exhibition Design Elements, Live Performances, Stands & Booths

12. Retail Design

E.g. Bars & Clubs, Brand Stores, Cinemas, Department Stores

13. Online

E.g. Blogs, Configurators, Digital Campaigns, Digital Innovations

14. Apps

E.g. Books, Culture, Education, Entertainment

15. Interface & User Experience Design

E.g. 3D Computer Graphics, Health Solutions, Mobile User Interfaces

16. Film & Animation

z. B. Cel Animation, Cinema Commercials, Computer Animation, Corporate Films

17. Sound Design

z. B. Ambient Sound, Audio Logos, Brand Tracks, Brand Voices