Red Dot Award: Brands & Communication Design

Participate

Take part in the international competition for brands and communication design and get your hands on the sought-after Red Dot!

Dates for the Red Dot Award: Brands & Communication Design 2020

Registration: 24 February – 5 June 2020
Award ceremony: 23 October 2020

Enter now

Win over the jurors in the competition for brands and communication design!

The Red Dot Award: Brands & Communication Design has the expertise and experience to offer a platform with which to professionally assess the quality of your brand or your communication design. You can choose from 36 industries and 17 categories ranging from “Automotive” and “Kitchens” to “Watches” in the “Brands” section and from “Corporate Design & Identity” and “Illustrations” to “Sound Design” in the “Communication Design” section.

We look forward to an exciting award year with you:

How to register

... in the “Brands” section

  1. Download the Guide to Success
  2. Register in the My Red Dot portal
  3. Select industry and provide brand information
  4. Enter brand owner
  5. Upload brand image, logo and communication measures
  6. Select payment method and complete registration
  7. Send in physical works by post (optional)

... in the “Communication Design” section

  1. Download the Guide to Success for the respective category
  2. Register in the My Red Dot portal
  3. Select category and provide project information
  4. Enter the designer and client details
  5. Upload digital material
  6. Select payment method and complete registration
  7. Send in physical works by post (depending on category)

    Entry rules

    Agencies, designers and companies from all over the globe can take part in the Red Dot Award: Brands & Communication Design 2020. The “Communication Design” section is open to works that were published after 1 July 2017 or will be published before 1 July 2020 and that were not already entered in the Red Dot Award: Brands & Communication Design in the past. Projects realised solely in order to take part in the Red Dot Award do not qualify. Participants must agree to the General Terms and Conditions (PDF, 264 KB) in order to register for the Red Dot Award: Brands & Communication Design. You need a My Red Dot account to take part in the competition. You can create an account here.

    Dates & Deadlines

    Registration

    Registration

    Registration phaseRegistration period
      
    Early Bird24 February – 18 March 2020
    Regular19 March – 13 May 2020
    Latecomer14 May – 5. June 2020
    Delivery

    Delivery

    Upload digital materialUpon completing registration in the “Communication Design” section; by 5 June 2020 in the “Brands” section
    Physical exhibits25 May – 19 June 2020, Monday to Friday from 10 am to 4 pm
      
    Adress:Important notes:
    Red Dot GmbH & Co. KG
    Brands & Communication Design
    Red Dot Judging Hall
    Witzlebenstraße 14
    45472 Mülheim an der Ruhr
    Germany
    Please attach the labels sent to you to your package and your entry. You or the transport company responsible must state the respective PI code.

     

    Evaluation

    Evaluation

    JudgingEnd of June/beginning of July 2020
    Announcement of resultsJuly 2020
    Publication

    Publication

    Communicating news of your resultImmediately after booking the Winner Package
    Award ceremony & winners exhibition23 October 2020
    Online exhibition23 October 2020
    Yearbook        November 2020

    Entry fees

    The entry fees vary depending on the date for registering. They include the logistics, preparation of the information provided, creation of a jury dossier, presentation during the jury session and storage until the winners exhibition (if necessary).

    Entry fees in the “Communication Design” section

    Entry fees in the “Communication Design” section

    Entry phaseRegistration fees per entry, plus VAT
      
    Early Bird195 euros
    Regular245 euros
    Latecomer315 euros
      
    Junior discount10% off registration

     

    Entry fees in the “Brands” section

    Entry fees in the “Brands” section

    Entry phase       Registration fees per entry, plus VAT
      
    Early Bird400 euros
    Regular500 euros
    Latecomer600 euros

     

    Costs in the event of winning a distinction in the “Communication Design” section

    If you win an award in the Red Dot Award: Brands & Communication Design, you must book the Winner Package. Among other things, the package includes use of the winner label as well as presentation of the entry in the yearbook, the winners exhibition and online. The costs per Winner Package, plus VAT and related services, can be found below.

    Participants in the Red Dot: Junior Award receive a 20% discount off the Winner Package.

    Winner Package for the Red Dot: Grand Prix distinction from 2,499 euros*

    Winner Package for the Red Dot: Grand Prix distinction from 2,499 euros*

    The distinction of “Red Dot: Grand Prix” is awarded for outstanding design. It goes to the best piece of work in a category in the “Communication Design” section that is characterised by extraordinary creativity and design quality.

    The package includes the following services:

    • Use of the Red Dot winner label
    • Two A3-format premium-quality framed copies of the Red Dot certificate
    • Presentation of the award-winning work in a prominent two-page spread in the Red Dot Yearbook Brands & Communication 2020/2021
    • One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2020/2021, including a video presentation using a QR code for winning projects in the “Film & Animation” and “Sound Design” categories
    • Usage of the description text, the jury statement, the pictures and the interview from the yearbook
    • Publication of the award-winning work with images and text in the online exhibition at www.red-dot.org. A video presentation is included additionally in the “Film & Animation” and “Sound Design” categories.
    • Presentation of the award-winning work in the winners exhibition “Design on Stage” in the ewerk in Berlin during the Designers’ Night
    • Presentation of the award-winning work for several weeks in the winners exhibition “Best Brands & Communication Design – Red Dot Winners Selection 2020” in Berlin
    • Awarding of the Red Dot Trophy on stage at the Red Dot Gala in Berlin on 23 October 2020

    *For all winning projects that did not receive a distinction in the “Film & Animation” and “Sound Design” categories, the video presentation including the QR code in the yearbook can be ordered additionally for 125 euros

    Winner Package for the Red Dot: Best of the Best distinction from 2,499 euros*

    Winner Package for the Red Dot: Best of the Best distinction from 2,499 euros*

    The distinction of “Red Dot: Best of the Best” is awarded for very high design quality and reserved solely for projects that win over the jury with their excellent design quality and creative performance.

    The package includes the following services:

    • Use of the Red Dot winner label
    • Awarding of the Red Dot Trophy on stage at the Red Dot Gala in Berlin on 23 October 2020
    • Two A3-format premium-quality framed copies of the Red Dot certificate
    • Presentation of the award-winning work in a prominent two-page spread in the Red Dot Yearbook Brands & Communication 2020/2021, including a video presentation using a QR code for winning projects in the “Film & Animation” and “Sound Design” categories
    • One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2020/2021
    • Usage of the description text, the jury statement, the pictures and the interview from the yearbook
    • Publication of the award-winning work with images and text in the online exhibition at www.red-dot.org. A video presentation is included additionally in the “Film & Animation” and “Sound Design” categories.
    • Presentation of the award-winning work in the winners exhibition “Design on Stage” in the ewerk in Berlin during the Designers’ Night
    • Presentation of the award-winning work for several weeks in the winners exhibition “Best Brands & Communication Design – Red Dot Winners Selection 2020” in Berlin

    *For all winning projects that did not receive a distinction in the “Film & Animation” and “Sound Design” categories, the video presentation including the QR code in the yearbook can be ordered additionally for 125 euros

    Winner Package for the Red Dot distinction from 1,699 euros*

    Winner Package for the Red Dot distinction from 1,699 euros*

    The Red Dot is the distinction for high design quality. The sought-after seal of quality is awarded only to those creative works that win over the jury with their good design quality and creative achievement.

    The package includes the following services:

    • Use of the Red Dot winner label
    • Two A4-format copies of the Red Dot certificate
    • Presentation of the award-winning work on a one-page spread in the Red Dot Yearbook Brands & Communication 2020/2021
    • Publication of the award-winning work with images and text in the online exhibition at www.red-dot.org
    • Presentation of the award-winning work in the winners exhibition “Design on Stage” in the ewerk in Berlin during the Designers’ Night

    *All Red Dot laureates have the option to book the more comprehensive Winner Package for 2,199 euros and, in addition to the aforementioned services, to present their winning project on a two-page instead of a one-page spread in the Red Dot Yearbook Brands & Communication 2020/2021. There is also an option to include a one-page designer profile in the Red Dot Yearbook Brands & Communication 2020/2021. The designer profile can be booked as an add-on for 595 euros.

    Costs in the event of winning a distinction in the “Brands” section

    If you receive a distinction, you must book the Winner Package. Among other things, it includes use of the winner label as well as presentation of the brand in the yearbook, the winners exhibition and online. The costs per Winner Package, plus VAT and related services, can be found below.

    Winner Package for the Red Dot: Brand of the Year distinction: 5,995 euros

    Winner Package for the Red Dot: Brand of the Year distinction: 5,995 euros

    The distinction of “Red Dot: Brand of the Year” is awarded for excellently designed brand communication and goes to the best brand in an industry with brand communication that portrays a consistent image of the brand across different channels.

    • Use of the Red Dot winner label
    • Awarding of the Red Dot Trophy on stage at the Red Dot Gala in Berlin on 23 October 2020
    • Two A3-format premium-quality framed copies of the Red Dot certificate
    • Presentation of the award-winning work on four prominent pages in the Red Dot Yearbook Brands & Communication 2020/2021
    • One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2020/2021
    • Usage of the description text, the jury statement, the pictures and the interview from the yearbook
    • Publication of the award-winning brand with images, text and video clip in the online exhibition at www.red-dot.org
    • Presentation of the award-winning work in the winners exhibition “Design on Stage” in the ewerk in Berlin during the Designers’ Night
    • Presentation of the award-winning brand for several weeks in the winners exhibition “Best Brands & Communication Design – Red Dot Winners Selection 2020” in the Museum für Kommunikation in Berlin
    Winner Package for the Red Dot: Best of the Best distinction: 5,995 euros

    Winner Package for the Red Dot: Best of the Best distinction: 5,995 euros

    The distinction of “Red Dot: Best of the Best” is awarded for very high design quality and reserved solely for brands that win over the jury with their excellent design quality and creative performance.

    • Use of the Red Dot winner label
    • Awarding of the Red Dot Trophy on stage at the Red Dot Gala in Berlin on 23 October 2020
    • Two A3-format premium-quality framed copies of the Red Dot certificate
    • Presentation of the award-winning work on four prominent pages in the Red Dot Yearbook Brands & Communication 2020/2021
    • One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2020/2021
    • Usage of the description text, the jury statement, the pictures and the interview from the yearbook
    • Publication of the award-winning brand with images, text and video clip in the online exhibition at www.red-dot.org
    • Presentation of the award-winning work in the winners exhibition “Design on Stage” in the ewerk in Berlin during the Designers’ Night
    • Presentation of the award-winning brand for several weeks in the winners exhibition “Best Brands & Communication Design – Red Dot Winners Selection 2020” in the Museum für Kommunikation in Berlin
    Winner Package for the Red Dot distinction: 3,950 euros

    Winner Package for the Red Dot distinction: 3,950 euros

    The Red Dot is the distinction for high design quality. The sought-after seal of quality is awarded only to brands that win over the jury with their good design quality and creative achievement.

    • Use of the Red Dot winner label
    • Awarding of the Red Dot Trophy on stage at the Red Dot Gala in Berlin on 23 October 2020
    • Two A4-format copies of the Red Dot certificate
    • Presentation of the award-winning work on two pages in the Red Dot Yearbook Brands & Communication 2020/2021
    • Publication of the award-winning brand with images, text and video clip in the online exhibition at www.red-dot.org
    • Presentation of the award-winning work in the winners exhibition “Design on Stage” in the ewerk in Berlin during the Designers’ Night
    • Presentation of the award-winning brand for several weeks in the winners exhibition “Best Brands & Communication Design – Red Dot Winners Selection 2020” in the Museum für Kommunikation in Berlin

    Stay up to date

    Register here to receive regular information on the Red Dot Award: Brands & Communication Design. You will receive, for example, deadline reminders on the current competition.

    Contact

    For questions and remarks, please feel free to contact us:

     

    Red Dot Team
    Red Dot Award: Brands & Communication Design
    +49 201 838885–49
    cd(at)red-dot.de

    An overview of all contact persons of the Red Dot Design Award can be found here.