BBDO is one of the leading international groups for brand-focused communication solutions. The agency won over the competition’s international jury of experts with campaigns for Smart, Braun and for the German Caritas Association among others. Advertising and marketing agency BBDO won the top award of “Red Dot: Agency of the Year 2010” for its work. Professor Dr. Peter Zec, Founder and CEO of the Red Dot Award explained the decision as follows: “With its creative achievements and results in the design competition, BBDO confirms the outstanding quality in the design of corporate and product brands”. The “Stylus” challenge cup was awarded to the agency in the Red Dot Design Museum Essen in December 2010. In the same year, it won 14 Red Dot awards and five Red Dot: Best of the Best awards.