For its consistent decisiveness in brand management and its effective collaboration with creative partners, Audi AG was awarded the title of honour “Red Dot: Brand of the Year 2017” – Audi’s fifth honorary title since 2010. 14 Red Dot and five Red Dot: Best of the Best awards in the 2017 competition alone bear testimony to the company’s advanced communication. Dynamism plays a decisive role for the communication design of the brand. For example the company enlisted the help of well-known agencies to create a new corporate design that can be used both in analogue and in digital media.
Giovanni Perosino, Vice President Marketing Communication, believes that the interaction with customers also has to be dynamic and exciting. In this way, Audi succeeds in reinventing itself over and over with innovative cars and distinctive communication campaigns without losing its global uniform voice. Audi’s brand presence remains unmistakeable: anyone who sees the “four rings” connects them to quality and innovation.