Jennifer Tsai has experience in graphic, product and interior design as well as being skilled in integrating oriental aesthetics into modern product designs. Moreover, Taiwanese cultural elements are often incorporated into her work. In this way, Taiwan is introduced to a global audience. She made Taiwan proud by being awarded honours by the past and the current presidents of Taiwan, Shui-Bian Chen and Ying-Jeou Ma, for her contribution to the design sector. In the recent years, she has been acknowledged with numerous distinguished design awards and achieved success in branding throughout the Taiwanese and Chinese markets. The very comprehensive view of “brand image in cultural creative industries” has made Chinese designers known worldwide thereby creating a globally renowned Chinese brand.