Renne Angelvuo studied advertising, marketing and design at the Institute of Marketing in Helsinki and followed this up with an arts degree from the Free Art School Helsinki. Since 1980, he has been working as an art director in advertising and design. In 1994, he launched the company PRIORITY Advertising & Design, and in 2004 set up Win Win Branding, which is today called Win Win Packaging. Renne Angelvuo has years of expertise in packaging design, industrial design, branding and packaging innovations. His clients include many big Finnish and international brands such as Nokia, MySQL, Nestlé, Metsä Tissue, UPM-Kymmene and Saarioinen. He has been president of the European Packaging Design Association since 2015.