Whether it is used in high-quality print campaigns or on their own website, the internationally accepted Red Dot Winner Label serves the winners as a PR and marketing tool that they can use to set themselves apart from their competitors in a positive manner and to generate worldwide attention.
The online exhibition presents the award-winning works in words and pictures, depending on the type of project also in a video clip. Besides a description, information on the designers and clients as well as further project details, more detailed information is provided for interested parties from business, the media and the design industry.
The two-volume International Yearbook Communication Design published worldwide comprises all prize-winning works and presents them in words and pictures. It also introduces the makers behind the best projects of the year, the Red Dot: Brand of the Year and the Red Dot: Agency of the Year – in interviews and other features.
The winners benefit from the international PR as well as the high-quality and wide-coverage media partnerships of Red Dot. Journalists from around the globe receive information and images of award-winning works from their subject areas throughout the year, and individual media requests are answered in a thorough way. The laureates receive a customisable template for a press release to assist them in announcing their success.
Red Dot Design App
The visually stunning publication of the award-winning projects in the Red Dot Design App features descriptions and additional links. Moreover, the integrated Red Dot Maps provide tips for the analogue design world. The Red Dot Design App is free and available for download in the App Store and Google Play Store.
Red Dot Trophy
During the award ceremony, the Red Dot: Best of the Best winners receive the black Red Dot Trophy on stage at the Konzerthaus Berlin in Germany. During the Red Dot Gala, the makers of the best piece of work in a category find out that they have won the Red Dot: Grand Prix. They receive the exclusive white trophy in front of an international audience.