Red Dot Award: Product Design 2025

Download materials and formulation aids for your communication

To support your communication work, you will find information texts and formulation aids on this page. You can use them one-to-one, copy extracts or simply use them as a basis for information.

You are also welcome to download the images and use them freely, stating the attached credits.

Moreover, you will find information on our social media channels and hashtags.

Formulation aids for communication about your award

You can use the following formulations if you would like to report on your success in the Red Dot Design Award in writing or verbally:

Honoured with a Red Dot: Best of the Best

Honoured with a Red Dot: Best of the Best

[Product name] was considered/awarded/recognised with the (highest) distinction Red Dot: Best of the Best in the Red Dot Design Award 2025.
or
[Product name] was considered/awarded/recognised with a Red Dot: Best of the Best in the 2025 Red Dot Design Award. 

or 

[Product name] was considered/awarded/recognised with the (highest) Red Dot: Best of the Best award in the Red Dot Award: Product Design 2025. 
or 
[Product name] was considered/awarded/recognised with a Red Dot: Best of the Best in the Red Dot Award: Product Design 2025. 

» Download this text in English and German

Honoured with a Red Dot

Honoured with a Red Dot

[Product name] was considered/awarded/recognised with the Red Dot Design Award in 2025. 
or 
[Product name] was considered/awarded/recognised with a Red Dot in the Red Dot Design Award 2025. 

or 

[Product name] was considered/awarded/recognised with the Red Dot award in the Red Dot Award: Product Design 2025. 
or
[Product name] was considered/awarded/recognised with a Red Dot in the Red Dot Award: Product Design 2025. 

» Download this text in English and German

Informational texts

General information about the Red Dot Design Award

General information about the Red Dot Design Award

The Red Dot Design Award is one of the most prestigious design competitions in the world. The competition is divided into three disciplines in order to be able to properly assess the diversity in the field of design:

  • Red Dot Award: Product Design
  • Red Dot Award: Brands & Communication Design
  • Red Dot Award: Design Concept

The Red Dot Design Award looks back on almost 70 years of history: in 1955, a jury came together for the first time to assess the best designs of the time. In the 1990s, Red Dot CEO Professor Dr Peter Zec developed the name and brand of the award. Since then, the coveted “Red Dot” distinction has been the internationally recognised seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online.

» Download this text in English and German

Information on the Red Dot Award: Product Design 2025

Information on the Red Dot Award: Product Design 2025

The Red Dot Award: Product Design is one of the most prestigious design competitions worldwide. Since 1955, it has recognised products that stand out for their exceptionally high design quality.

The independent Red Dot Jury assesses all entries based on four key principles of good design: the quality of function, the quality of seduction, the quality of use and the quality of responsibility.

In 2025, the jury consists of 43 experts from 21 countries, including designers, professors, journalists and consultants from various disciplines. Entries were submitted from over 60 countries and were carefully reviewed and discussed by the jurors.

» Download this text in English and German

Information on Red Dot Design Museum Essen

Information on Red Dot Design Museum Essen

The Red Dot Design Museum Essen is the world’s largest museum for contemporary design. Located in the former boiler house of the Zollverein Coal Mine Industrial Complex – a UNESCO World Heritage Site – it showcases over 2,000 award-winning products from more than 50 countries across 4,000 square metres of exhibition space.

The museum offers insights into the diversity and quality of current design – from everyday objects to cutting-edge innovations, all of which have received a distinction in the Red Dot Award: Product Design.

As a space for inspiration and dialogue, the museum is open to both design professionals and the general public. Winning products from the current competition year are featured in the exhibitions “Design on Stage” and “Milestones in Contemporary Design”.

» Download this text in English and German

Pictures for download

We provide you with photos for your communication work. We request that you cite the source © Red Dot. This is also included in the file name. You may adapt and edit the images for your own purposes. » To the press pictures

Red Dot social media channels

To help us support your posts with likes, shares or comments – and to ensure they’re seen by the international design community – please use the following hashtags:

#reddotaward
#reddotwinner

or

#reddotmoment

and link our channels:

Instagram: @reddotdesignaward
LinkedIn: Red Dot Design Award
 

The Red Dot communications team will be happy to assist you with individual enquiries: 

Red Dot Team
Phone: +49 201 838885-32
E-mail: media(at)red-dot.de