Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Designer Profile

Precision Robotics Hong Kong
Interview with Alan Kwok

What is a non-design hobby or interest that impacts your creativity?

Playing piano and saxophone blends technical precision with expressive nuance. Improvisation mirrors iterative design — establish a structure, respond to feedback, and refine until it resonates. Music sharpens my sense of flow, harmony, and emotional storytelling, insights I quietly weave into our surgical robot's user experience.

What advice would you give your younger self starting out in design?

Embrace empathy from day one. Observe and listen to end-users, surgeons and patients alike. Sketch boldly, build simple mock-ups and fail fast to uncover insights. Collaborate early with engineers, clinicians and users; the richest ideas emerge at the intersection of diverse perspectives.

What strengths does your team bring that others might not have?

Our team merges deep industrial-design and minimally invasive surgical expertise. Mechanical engineers, UX researchers, and practising surgeons collaborate on rapid, user-driven prototyping. We apply systems thinking to ensure precision and reliability under real-world conditions. This blend of medical insight, engineering rigour, and design empathy truly sets us apart.