Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
00 days
00 hours
00 minutes
Designer Profile

Tata Motors Design
Interview with the Tata Sierra design team

Which city do you live in, and why should designers visit?

Our designers are global designers without borders. If we had to recommend a city to visit, it would be Mumbai for its unique blend of history and modernity — or, in fact, any city in India — as these places are central to our identity, a constant source of inspiration, and a reflection of the culture we design for.

What is one myth about design you would like to challenge?

Design is more than styling; it's a fundamental function focused on problem-solving, improving efficiency, and creating meaningful user connections. Our designers take responsibility for continually demonstrating the purpose and value of design across the organisation.