Food Packaging

00:00

With the appearance of a pill, an iceberg and a flame, these unusual ice cream varieties confront consumers with current challenges posed by germs, glacial melting and forest fires. The message is emphasised by short texts printed on the wooden sticks. The product name “00:00” references a stopwatch. Since the digits indicate both the beginning and the end of a time period, they can be interpreted in two different ways: as a warning that the countdown for planet Earth has already ended or as a reminder that change is needed now to protect the environment.

Red Dot

Credits

Client:

inDare Design Strategy Limited, Shenzhen, China
Design:

inDare Design Strategy Limited, Shenzhen, China
Project Team:

Jiarong Zeng Fengming Chen Yujie Chen Junlong Yang Yanhui Yan Yichao Fan Qingwei Li Haiyong Wang Qing Yu