The bottle design of this olive oil takes into consideration the individual steps of the purchasing process. First, the preciously formed glass bottle catches the customer’s eye. Playing a crucial role in the ensuing inspection of the product are the two texts, for they provide information about the quality of the olive oil. The typography, in either white or black, is printed onto colourful areas which demonstrate the contours of a black and a green olive. Read vertically, the design elements form the quality label “100%”.