To celebrate 100 years of Piet Mondrian and De Stijl, a cross-media campaign that includes an online experience, a motion piece and several ads was created for the Gemeentemuseum in The Hague. The website pays homage to Mondrian’s most notable work. It constitutes an explorable canvas in which users can paint the lines as the artist would and experience different facets of his life via a journey through a geometrical wonderland. This style was further explored in rapid-fire ads to pique interest in the exhibition. The website received 30,000 visitors, and the videos were watched by over a million people.
Gemeentemuseum Den Haag, The Hague, Netherlands
Dept, Amsterdam, Netherlands
Marcel van der Heijden
Dept, Irma Benliyan
Gemeentemuseum Den Haag