The design task concerning 11STREET, a company providing customised products and services for life, was to renew its identity after the business had expanded and diversified. The realisation maintained the established design assets, including the red colour, road signs, and so forth, while adding new keywords such as “easy”, “intuitive”, “unique” and “vibrant” based on shopping trends and the brand-oriented image. The brand identity can be applied to media ranging from offline applications to user interfaces. It aims at embracing vertical services and content of various natures, expressed in a minimalist manner.
SK Planet, Seoul, South Korea
PlusX, Seoul, South Korea
Hyojin Lee, Yura Kim
Sungjoon Ahn, Heekyung Maing, Joohyo Kim, Dudo Yang, Jihyeon Chun, 11STREET, Seoul, South Korea