TV Commercials

13th Street Reload 2011 Image Campaign

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The new core message of 13th Street, a TV channel for thrillers and crime, is “anticipation”, meaning an anticipation of danger or an experiencing of tension through subtle hints and allusions. These TV commercials were designed to transmit such image campaign messages by using a dramaturgy that puts viewers into immediate situations of danger. The camera navigation turns the viewer into a voyeur directly on site, directly conveying the dangers to be found on 13th Street. The commercials were broadcast on television, in cinemas and via the Internet.

  • Client:
    Universal Networks International Germany, Munich head of marketing Dirk Böhm, Elmar Krick
  • Design:
    Jung von Matt/Spree, Berlin
  • design (agency):
    Mathias Stiller, Mark Wilms
  • creative direction:
    Andreas Henke, Arndt Poguntke, Florian Kitzing, Daniel Klipfel
  • art direction:
    Daniel Haschtmann, Stefanie Busse, Janic Eberhard
  • project management:
    Helen Seiffe, Steven Wörns
  • film production:
    Christiane Dressler, Catherine Baikousis, Julia Cramer
  • film direction/script/dop:
    Joakim Revemann, Christoph Callenberg, Mathias Schöningh
  • post-production:
    Simone Legner, Yvonne Stroemer, Thilo Both, Julian Holzapfel, Dennis Beckmann, Kai Beissner
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