“1Up” is a monthly series of events presenting fresh ideas in art, culture and creative business, delivered as short interventions; a mixture of Pecha Kucha and TED Talk. The poster series for the new event format of the NRW-Forum Düsseldorf brings the concept of a walk-on grid to the fore. At the same time, it plays with the title by using its coiled black tube to embody the idea in all its dynamic versatility. The plasticity, three-dimensionality and malleability of the tube represent the ductile diversity of the contents presented. The flashy background colour emphasises the notion of moving up one level in one night, a kind of a surreal experience of updating people’s opinions. The oblique, tilted perspective of the ground surface is akin to an invitation to enter into the kind of game-like walk-through experience the magazine aims to convey. Thus, the black tube, joining the two halves of the red and the grid-like background, not only arouses the viewer’s curiosity but also evokes a wide variety of associations.
Statement by the Jury
The poster series, which advertises events concerned with new concepts in art, culture and the creative industries, is in itself an unusual eye-catcher. The spiral-shaped black tube on the bright red background, as well as the fact that the title, “1Up”, has to be read from the bottom upwards, make it stand out. Combined with the implied promise of going up one level, this is an attention-grabbing poster series that hints at an interesting format of events.