Red Dot Design Award
Beverage Packaging

2018 Fans Festival of Kweichow Maotai

2018 Fans Festival of Kweichow Maotai | Red Dot Design Award

Back Download

“Constant dripping wears the stone” is the motto for the packaging design for Kweichow Maotai spirits. It aims to express that, thanks to the perseverance of millions of drops of wine, “the truth of the bottle” is revealed – a truth based on old vines which, among other things, represent the passing of time itself. The outer packaging, which looks like metal, thus features an organically shaped, multi-layered opening, as if made by constant dripping, offering a view of the bottle. Both the bottle and the outer packaging are deep black with luxurious golden accents, and environmentally friendly in production.

Red Dot Design Award

2018 Fans Festival of Kweichow Maotai | Red Dot Design Award