Red Dot Design Award
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The name of the new product brand 201°, launched by the design firm Draft, relates to the average human field of vision that is said to be 200 degrees. The idea pursued is to apply that small expansion and change people’s perspective, simply by creating new “phenomena” in living space. The design and animations of the related website illustrate clearly the brand’s vision and its products in an appealing way. Apart from showcasing concept and case studies, it presents the brand story “Giving Form to Intangible Values” and the creative spirit that drives these furniture designers.

Red Dot Design Award

  • Client:
    Draft Inc., Tokyo, Japan
  • Design:
    Shiftbrain, Tokyo, Japan
  • Creative Direction:
    Taiju Yamashita
  • Art Direction:
    Keitaro Suzuki
  • Project Management:
    John Nishiyama
  • Programming:
    Tsukasa Tokura Hiroaki Yasutomo
  • Account Management:
    Masaya Yamamoto
  • Film Production:
    KIGARU Tokyo, Japan | Red Dot Design Award