Pop-up Store

2050 – Dein Klimamarkt 2050 – Your Climate Market

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The concept of the pop-up store 2050 – Dein Klimamarkt (2050 – Your Climate Market) conveys to the people of Bremen that it is possible to shop and reduce CO2 at the same time. Commissioned by the Bremen-based climate protection agency energiekonsens, consumers are targeted directly by taking the everyday shopping experience and putting a playful twist on showing people how they can reduce CO2 themselves. All elements in the store, including sales stands, shelves, shopping baskets and the checkout area, are well designed and made from recyclable paper. Since the customers fill their shopping baskets with sample products, the idea of climate-friendly shopping is transformed into a sustainable and memorable experience.

Credits
  • Client:
    energiekonsens, Bremen
  • Design:
    GfG / Gruppe für Gestaltung, Bremen
  • creative direction:
    Carsten Dempewolf, Björn Voigt
  • graphic design/illustration:
    Asja Beckmann, Lada Hendrichova
  • project management:
    Anne Götzel
  • production:
    Ulrike Rosemeier, Carsten Koralewski