Corporate Identity

21 Tea House

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The aesthetically appealing corporate design of this Taiwanese tea brand contrasts calligraphy elements with a harmonious colour scheme. The logo shows a new tea sprout with two light-green leaves unfolding. The design concept for the 21 Tea House brand is also inspired by the number “21” and toys with its manifold meanings. Immersion in the aroma of tea causes the world to split into a moment of duality – in this dimension, only the soul and the taste of the tea exist, thus symbolising the Zen of tea as a moment of unity.

Credits
  • Client:
    Wen-Cheng Tea Farm
  • Design:
    Magic Creative, Taipei