Red Dot Design Award
Corporate Identity

21 Tea House

21 Tea House | Red Dot Design Award

Back Download

The aesthetically appealing corporate design of this Taiwanese tea brand contrasts calligraphy elements with a harmonious colour scheme. The logo shows a new tea sprout with two light-green leaves unfolding. The design concept for the 21 Tea House brand is also inspired by the number “21” and toys with its manifold meanings. Immersion in the aroma of tea causes the world to split into a moment of duality – in this dimension, only the soul and the taste of the tea exist, thus symbolising the Zen of tea as a moment of unity.

Red Dot Design Award

Credits
  • Client:
    Wen-Cheng Tea Farm
  • Design:
    Magic Creative, Taipei
21 Tea House | Red Dot Design Award
21 Tea House | Red Dot Design Award
21 Tea House | Red Dot Design Award