Red Dot Design Award
Event & Exhibition Poster

24 Solar Terms & 10 Traditional Festivals

24 Solar Terms &  10 Traditional Festivals | Red Dot Design Award

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The ancient Chinese calendar divides the year into 24 solar terms based on the exact astronomical positions of the sun and moon. Many of the most important traditional festivals in China are also related to natural conditions and the cycle of the year. The poster intends to raise awareness for these cultural traditions and to create respect for nature, which every individual is a part of. Aesthetically combining intricate and large images as well as font elements, the artist’s language reflects both the fragility and the power of nature.

Red Dot Design Award

  • Art Direction:
    Zheng Zhong
  • Design:
    Runwellbrand, Dalian
  • Client:
    Runwellbrand, Dalian