For its 25th anniversary, the Hamburg-based corporate design agency Weissraum wanted to highlight its key competence and enable it to be experienced in a special way. A music animation clip, consisting of word and image brand creations developed over the past 25 years, serves as an intro to the new website. The style of the film points to the agency’s roots, which lie in the electronic pop culture of the 1990s. Following the idea of bringing brands to life, logos start moving as animated GIFs within the “Zeichen” category. “Spotlight” offers a detailed exploration of the vector architecture of the icons. Lastly, “Welten” showcases the wide range of the agency’s projects.
Credits
Client:
weissraum.de(sign)°, Hamburg, Germany
Design:
weissraum.de(sign)°, Hamburg, Germany
Project Team:
weissraum.de(sign)°: Lucas Buchholz (Creative Direction/Animation)
Bernd Brink (Creative Direction/Music)
Andreas Weller (Motion Design)
Jan Rimkeit (Sound Engineering)
Falk Schulze (Programming)
Anna da Costa (Text)
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