annual reports

365 Tage Geschichten – Jahresbericht 2010

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For the second time in a row, the annual report for Germany’s Aktion Mensch lottery combines transparent reporting with exceptional image communication, in order to show the impact of the generated funds. Open to unconventional ideas, the design solution comes as a tear-off calendar that begins on the day of the general meeting and provides in-depth information in a visually enticing manner. The calendar is supplemented by a magazine, a consolidated figures brochure, as well as easily accessible media for people with disabilities.

Credits
  • Client:
    Aktion Mensch, Bonn
  • Design:
    Strichpunkt Design, Stuttgart
  • creative direction:
    Kirsten Dietz, Jochen Theurer
  • concept:
    Jochen Rädeker, Jochen Theurer
  • graphic design:
    Jan Hartwig
  • project management:
    Alexandra Storr