Red Dot Design Award
Food Packaging

39 / 22

39 / 22 | Red Dot Design Award

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The 39/22 olive oil brand was named after Greece’s geographical coordinates. Its identity balances between the virility of the men who harvest the land and the opulence of Mother Earth. The female figures on the labels of the monovarietal olive oil containers are derived from representations of females in the Cycladic, Minoan and Archaic periods of Ancient Greece. The wooden lids of the tin containers were chosen as a direct reference to the origin of the product, the tree.

Red Dot Design Award

Credits
  • Client:
    Great Stories, Athens
  • Design:
    2YOLK, Athens
  • Creative Direction:
    George Karayiannis
  • Managing Direction:
    Emmanouela Bitsaxaki
  • Graphic Design:
    Sofia Pliakopanou
  • Studio Management:
    Alexandra Papaloudi
  • Copywriting:
    Despina Sakellaridi
  • Account Management:
    Stefania Papakosta
39 / 22 | Red Dot Design Award