Ambient Sound, Billboard Campaign

3M Forever Sticking Billboards

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When it comes to sheer adhesiveness, nothing sticks as immediately and lasting as the melody of a classic pop hit song, a so-called “earworm”. Therefore, the hooks of three catchy tunes were taken and visualised on numerous billboard sites across Hong Kong. Each billboard showed 3M’s sticking power in a unique way – as simple and memorable as the song arising immediately in the viewers mind. The outdoor campaign achieved high public visibility among a broad target demographic, striking a note and creating a good mood with viewers as soon as they became aware of it.

Credits
  • Chief Creative Officer:
    Roland Rudolf
  • Client:
    3M, Hong Kong
  • Design:
    Cheil Germany GmbH, Schwalbach am Taunus, Germany
  • Executive Creative Direction:
    Jörn Welle, Thomas Schröder, Paul Chan
  • Copywriting:
    Chris Drücks
  • Creative Direction:
    Arnab Biswas
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