Red Dot Design Award
Image Film

40 Years of Illuminating Design

40 Years of Illuminating Design | Red Dot Design Award

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Using the notion of “illumination”, this image film illustrates the design philosophy that has driven Porsche Design Group for 40 years. The image is conveyed in a narrative approach so that the designed products “light up” the lives of the people using them. The film features dark backgrounds, whereas the products themselves are illuminated using strong lighting. The keywords “puristic”, “innovative” and “engineered” serve as chapter headings that aid in chronologically imparting the history of the Porsche Design Group.

Red Dot Design Award

Credits
  • Client:
    Porsche Design Gesellschaft mbH, Zell am See
  • Design:
    Schober Design, London
  • concept:
    Damian Schober, Denis Kovac
  • project management:
    Arifa Sheikh, Lucy Martens
  • film production:
    Arifa Sheikh
  • film direction:
    Damian Schober
  • music/sound design:
    Ours
  • fashion styling:
    Florentine Pabst
40 Years of Illuminating Design | Red Dot Design Award
40 Years of Illuminating Design | Red Dot Design Award
40 Years of Illuminating Design | Red Dot Design Award
40 Years of Illuminating Design | Red Dot Design Award
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