Brand Identity

40th SESC Best Films Festival

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The 40th Festival Sesc Melhores Filmes is the oldest and largest film festival in São Paulo, Brazil, exhibiting a vast selection of films to a wider audience at affordable prices. The new visual identity portrays the immense number of movies exhibited and the event’s wide audience appeal through a seemingly infinite collection of piled movie stubs – one of the most popular icons from the film universe. The tickets create a flexible visual system that can be adapted across different formats, sizes and media according to the information communicated.

Credits
  • Client:
    SESC, São Paulo
  • Design:
    Casa Rex, São Paulo
  • Creative Direction:
    Gustavo Piqueira
  • Graphic Design:
    Gustavo Piqueira, Samia Jacintho, Danilo Helvadjian
  • Assistant Designer:
    Marianne Meni, Daniel Mortara