Red Dot Design Award
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50 Pläne

50 Pläne | Red Dot Design Award

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On the occasion of the 50th anniversary of the Lebenshilfe für Menschen mit geistiger Behinderung (Help for people with mental deficiencies) in Frankfurt/Main, 11 artists from the in-house studio Atelier Goldstein participated in a jointly developed campaign. By painting over the floor plan of Gut Hausen, an area of 2.8 hectares in the heart of Frankfurt/Main, the artists painted their individual visions of the future. The website of the campaign presents all 50 works and shares the development process with the users via video.

Red Dot Design Award

Credits
  • Client:
    Lebenshilfe für Menschen mit geistiger Behinderung e.V., FORUM Lebenshilfe, Frankfurt/Main
  • Design:
    Ogilvy Frankfurt, Frankfurt/Main
  • creative direction:
    Dieter Denk, Uwe Jakob
  • art direction:
    André Bourguignon, Rebecca Hindrichs
  • text:
    Kirsten Rollig
  • project management:
    Peter Raesch
  • film production:
    Markus Bader, Neue Sentimental Film
  • music/sound design:
    De Falcon Personal Soundstyling
  • application engineer:
    Isabell Grashoff
  • technical account manager:
    Frank Schwarzhoff
50 Pläne | Red Dot Design Award
50 Pläne | Red Dot Design Award
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