The yoghurt drink 7even helps to promote digestive health through seven different kinds of lactic acid bacteria. The packaging design focuses on illustrations that depict a family of seven. Colourful, emotionally appealing imagery conveys health and happiness. Seasonally changing packaging design additionally fosters buying incentive throughout the year. Besides Christmas, the packaging design picks up on changing topics, including baseball and seasons like summer and autumn. Each design features an independent colour spectrum, while the consistent bottle form and the logo band guarantee product recognition.