Beverage Packaging

7up Vintage

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In order to build up on its rich history of artistic expression, 7up launched a special edition series of packaging featuring iconic moments in the soft drink brand’s past. These packagings span six decades of brand heritage illustrating its witty and naturally confident character. On the one hand, these designs appear to prove that the beverage has always been part of pop culture and ahead of its time; on the other hand, the vintage look arouses feelings of nostalgia among customers, including a reunion with the popular cartoon character Fido Dido.

  • Client:
    PepsiCo, Purchase, New York
  • Design:
    PepsiCo Design & Innovation, New York