Red Dot Design Award
Book

8 to 13 hertz. Creative theories for the deeply relaxed.

8 to 13 hertz. Creative theories for the deeply relaxed. | Red Dot Design Award

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The authors of this book, two advertising creatives, set out on a journey to learn more about creativity, offering self-deprecating creative theories for the deeply relaxed. In an amusing way, they have compiled their own experiences, insights and theses from more than 20 years in the advertising industry in a not entirely serious literary work. As a “fictional non-fiction book”, the appealingly illustrated publication grants entertaining and authentic insights into the daily routines of copywriters and art directors, and their challenge of finding ideas without losing themselves.

Red Dot Design Award

Credits
  • Client:
    Hundert Grad Kommunikation GmbH, Frankfurt / Main
  • Design:
    Hundert Grad Kommunikation GmbH, Frankfurt / Main
  • Concept / Text:
    Jochen Klein
  • Art Direction / Graphic Design:
    Stefan Wolf
  • Production:
    Jürgen Truschkowski
8 to 13 hertz. Creative theories for the deeply relaxed. | Red Dot Design Award
8 to 13 hertz. Creative theories for the deeply relaxed. | Red Dot Design Award
8 to 13 hertz. Creative theories for the deeply relaxed. | Red Dot Design Award
8 to 13 hertz. Creative theories for the deeply relaxed. | Red Dot Design Award