Brand Design


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88BREAD is a Danish pastry brand, opened in the Garosu-gil district of Seoul, Korea. Baked with genuine ingredients and the special touch of an artisan baker, it delivers 88 layers of light and fluffy texture with great taste in various ingredients and flavours. 88BREAD is a bakery brand but also seeks happiness beyond bread for an inspiring life. Each flavour matches up with a label design to express its flavour and mood in an artistic and inspiring manner.

  • Client:
    Sam Hwang_NP Equity, Seoul, South Korea
  • Design:
    Design Momentum, Seoul, South Korea
  • Graphic Design:
    Boram Kim, Ye-Eun Whang, So Young Jang
  • Creative Direction:
    Jia Hwang
  • Project Consulting & Management:
    Young Ji Yoo_Mug for Rabbit, Seoul, South Korea