This packaging design for organic rice was commissioned by a Chinese brand with a focus on natural farm products. The design concept was inspired by traditional Chinese rice containers used in rural China. With its new structure that reinterprets the traditional look and feel, the container has brought something interesting to daily life. A simple but artfully tied knot encourages consumers to open the box, which alongside the rice contains a traditional porcelain rice bowl. This addition encourages collecting and strengthens brand loyalty.