Red Dot Design Award
Corporate Design

A Brilliant Joint Venture – OSRAM Continental

A Brilliant Joint Venture – OSRAM Continental | Red Dot Design Award

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The international, Munich-based joint venture OSRAM Continental combines lighting technology with electronics and software to offer a broad portfolio of innovative lighting solutions for the automotive industry. The appearance of the newly founded company is deliberately kept simple and, at the same time, smart, breaking the characteristics of light down into three design principles: contrast, movement and focus. Thus, the corporate design is intended to appear as an agile interface based on the contrasting interplay of black and white, with eye-catching orange accents.

Red Dot Design Award

A Brilliant Joint Venture – OSRAM Continental | Red Dot Design Award
A Brilliant Joint Venture – OSRAM Continental | Red Dot Design Award
A Brilliant Joint Venture – OSRAM Continental | Red Dot Design Award