The film “A Matter of Design” was created with the aim of offering viewers a new perspective on the subject of digitalisation. It wants to address fears and negative preconceptions and to encourage a mind shift by showing how design can turn digitalisation into something valuable and help improve everyday life. Instead of animated effects, realistically developed installations and comprehensible visual methods were used. These are underlined by suitable anagrams, which initially represent a prejudice, then point out an opportunity, just through the rearrangement of the letters.
Deutsche Telekom AG, Bonn, Germany
Telekom Design, Bonn, Germany
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