Showroom Film, Internet Film

A sharper drive

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To impress existing and potential customers at Audi dealerships with the new, more precise design of the Audi A5 Coupé, Audi A5 Sportback and Audi A5 Cabriolet, this showroom film builds on the classic campaign titled “A sharper drive”. The slogan was taken literally, as an A5 model “cuts” through the paper on which it stands, thus visualising the sharper look and new features of the new A5 model. This image was also translated into the showroom film, where the A5 vehicles “cut up” an entire desert landscape – carving out new streets, bridges and underpasses with sovereignty.

  • Client:
    AUDI AG, Ingolstadt
  • Design:
    Philipp und Keuntje GmbH, Hamburg
  • creative direction:
    Jan Gericke
  • art direction:
    Sandra Eichner
  • text:
    Parasol Island GmbH
  • project management:
    Philip Hansen
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